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Websites · SEO · GEO

A website that is clear to people and understandable to search engines and AI.

I build websites for specialists and service companies: I work out the structure, write the copy, design the pages and prepare them to be found in Google and in AI services.

A one-page site — from €590

Talk about your site → See the projects

Darina Solomakhina · In marketing since 2014 · RU / IT / EN

A landing page laid out on a laptop screen

What you get

A site where the important part is thought through

A clear offer

A visitor quickly understands what you help with, why you can be trusted and how to get in touch.

Considered design

The visual style matches your business. Copy, images and buttons are comfortable to read and to use from a phone.

A base for search visibility

Structure, content and technical settings help search engines find the pages and make sense of what you offer.

Projects

How it looks in practice

The home page of tatsianaharelava.com: a photograph of a window with the practitioner's name and a list of what she helps with — A site for a solo practitioner · Italy

We presented the services in four languages, built a structure people can follow and a clear path to booking. Service pages and the groundwork for local search came with it.

Structure · Copy · Multilingual · Search groundwork

See the project Open the live site

A redesign mockup for the same practice: a large heading beside a photograph from the studio — A redesign for the same practice

A newer direction for the same specialist: the treatments brought forward, reviews given a place of their own and a calmer route to booking. Shown as a mockup — this version has not been published.

Redesign · Structure · Design · Prototype

Click a mockup to see the whole page.

Visibility

So the site can be found and understood

A site has to explain who you are, what you offer and who you help. I put that clarity into the content of the pages and into the technical structure.

Search in Google — SEO

Pages built around your services and your clients' questions, headings that make sense, internal links, and a check that the pages can actually be indexed.

Search through AI — GEO

Clear facts about the business, answers with substance, work you can point to, and information the AI services' tools are able to read.

I prepare a site for search visibility. Indexing, positions and mentions in answers are decided by the search engines and the AI services themselves.

What does that preparation include?

A check that pages can be indexed, page titles and descriptions, a sitemap, internal navigation, structured data describing the project's content, and the access settings for search crawlers.

Insights

Before the page goes live.

What a site has to explain, and how search engines and AI assistants read it.

All articles

Diagram: redesign when the site’s foundation works, rebuild when the foundation holds you back

Websites·8 min readRedesign or rebuild? How to decide what your website actually needsLearn when a redesign is enough, when a full rebuild makes sense, and how to protect valuable content, URLs and search visibility during the change.

Diagram: a website’s cost is made of strategy, copy, design and technical setup — from €600 to €5,000 and more

Websites·9 min readHow much does a small-business website cost in Italy—and what are you paying for?A practical guide to website costs in Italy: landing pages, multi-page sites, recurring fees, and what professional website design should include.

Diagram: a client’s question to an assistant and a web page that answers it — where, price and who it suits

Search & AI·3 min readHow to make your business easier for ChatGPT to find and understandWhat to check on your website so search engines and AI assistants can find it, read it and judge whether it fits the person asking.

Pricing

Let's match the site to your task

The price depends on the number of pages, languages and features. We agree the scope, the stages and the final figure before the work starts.

One-page site

From €590

For a single service, a specialist or one standalone offer.

A single landing page
Structure and copy from the material you provide
Responsive design and build
A contact form, or your existing widget connected
Basic SEO/GEO preparation

Talk about a one-page site

Multi-page site

Priced individually

For several services, a fuller portfolio and growing search traffic.

Separate pages per direction
Navigation people can follow
The company and the projects described
Room to add material later
SEO/GEO preparation for the agreed pages

Talk about a multi-page site

Improving an existing website

After looking at what you have

When the site exists but its structure, design or content needs to change.

A read of the current pages
Deciding which changes are actually needed
Rebuilding the sections we agree on
Keeping the content and the addresses that are worth keeping
A check after everything moves

Talk about a rework

Extra languages, new integrations and complex features are quoted separately. Domain, hosting and paid tools are billed separately unless the offer says otherwise.

What is inside the base price?

One landing page with an agreed number of sections. I work from the information you give me about the business. The design option and the number of revision rounds are written into the offer, along with one standard way for people to get in touch, the handover of files and access, and the terms for fixing technical faults. The exact numbers are fixed in your offer before anything starts.

Not sure which format fits? The AI helper can suggest one.

Process

From the task to a finished site

We work out the task We talk through your services, your clients and what the site has to do.
We agree the structure and the copy We decide the pages, the content and the main path to getting in touch.
We design and build The look is developed and adapted for a computer and a phone.
We check and launch Forms, links and search settings are checked. You get the access and an explanation of how to work with the site.

The launch date is fixed once the scope is agreed and the material is ready.

Darina Solomakhina at her laptop in a cream blazer

Who runs it

A website shaped by marketing strategy

I'm Darina Solomakhina. I have worked in marketing since 2014: launching projects, leading the promotion of television channels and growing an education platform of my own. That is why work on a site starts with your offer and the job the business needs done.

I run the project myself, from the structure to the launch. I work from Bolzano with clients remotely, in Russian, Italian and English.

“

She is highly professional, reliable, and deeply involved in results. I would especially like to highlight her strong organizational skills and her productivity in conditions of multitasking and urgency.

Ivan Bekhtev General Director, Travel + Adventure · from a reference letter

More about me →

Questions

Before we start

Do you guarantee that ChatGPT will recommend my site?

No. I prepare the content and the technical base of the site for search engines and AI services. Whether a site ends up in an answer is decided by the service itself.

Are SEO and GEO already in the price?

Basic preparation is part of building the pages we agree on. Ongoing promotion, new articles, extending the site and work on external mentions are quoted separately.

Can the site be in several languages?

Yes. The number of languages, the translation and the proofreading are agreed before we start. Each language version gets its own address.

I already have a site — do I have to build a new one?

Not necessarily. I look first at what is worth keeping and which changes are genuinely needed. Sometimes reworking the structure, the content or a few pages is enough.

Do I have to write all the copy myself?

I need information from you about the business, the services and the clients. I turn it into copy that works on a site. How much writing and editing that includes is fixed in the offer.

Can booking, payment or an AI assistant be added?

Yes, if it fits what the site is for. Connecting an existing widget and building a new integration are different amounts of work, so we agree the price in advance.

What happens after launch?

You get the agreed files and access, plus instructions for working with the site. Support and further changes are settled before the project starts.

Next step

Tell me what kind of site you need.

A new project or a rework of what you have — describe the task in a few sentences. I'll tell you which format fits and what the price will depend on.

Prefer to talk? Message me on WhatsApp