I plan, launch and optimise paid campaigns with the offer, the landing page and the tracking connected from the start. So we can see not only who clicked, but which enquiries turned into real bookings.
EN · IT · RU. Your advertising accounts remain under your ownership.
Advertising works better when three things are already clear.
People can quickly understand what you sell, who it is for and why they should choose it.
Every click leads to one clear next step: an enquiry, a booking or a purchase.
We can follow the journey from the advertisement to a qualified enquiry.
If one of these is missing, I scope the fix before the campaign — not after the budget has been spent.
I choose the channel by the way people make the decision, not by which platform is getting the most attention right now.
For services that benefit from visual proof, local reach and repeated contact.
Best suited whenThe work can include campaign structure, audiences, copy, creative direction, Meta Pixel, conversion events, launch and ongoing optimisation.
Discuss Meta AdsFor services and products people research, compare or ask detailed questions about before they decide.
Worth knowingThe work can include account and eligibility checks, campaign structure, ad groups, creative, a landing-page review, the OpenAI Pixel, the Conversions API and the analysis of the first test.
Discuss ChatGPT AdsChatGPT Ads is an additional test channel, not an automatic replacement for Meta.
The client had been promoting the practice on her own for two years. We connected a four-language service page, Meta Ads and booking through the messenger into one client journey.
The result after 90 daysCalculated from confirmed bookings and attributable revenue during the 90-day period.
Offer review, audience, choice of channel, campaign objective and the test plan.
Account structure, audiences or ad groups, advertising copy and an initial set of creatives.
Meta Pixel or OpenAI Pixel, the Conversions API where it is relevant, GA4 and events for enquiries and bookings.
Regular monitoring, decisions taken on sufficient data, and a short written report explaining what happened and what changes next.
Your advertising account, your data and the campaign history stay in your ownership.
We talk through the service, the market, the average client value, your capacity and the advertising budget available.
20 minutes · freeI review the offer and the landing page, set up the tracking and prepare the campaign structure and the first creative.
Usually 3–5 working daysThe campaign starts on a limited budget. I check delivery, tracking and the quality of the first enquiries.
First 2–4 weeksWe look at cost, the quality of enquiries and confirmed bookings, then decide what to improve, what to scale and what to stop.
Ongoing, if we continueThe first data often appears within 7–14 days. A reliable conclusion depends on the budget, the number of conversions and how long your clients take to decide.
Setting a channel up and running it every month are two different pieces of work, so they are priced separately.
A review of the offer and the landing page, campaign structure, the first audiences, tracking, and the launch of the first campaign.
Account and eligibility checks, campaign and ad-group structure, the first ads, the OpenAI Pixel, and the launch and analysis of the first test.
Monitoring, optimisation, as many new ad variations as the campaign needs with no monthly cap, and a written report every month. Two channels together from €590 a month.
A setup ends with the launch and the first analysis; carrying on afterwards is the monthly arrangement. The advertising budget is paid directly to Meta or OpenAI. Building a website, extensive photo or video production and CRM work are quoted separately.
Practical explanations of how paid advertising works, what affects the result and what should be prepared before launch.
How much budget does an advertising test actually need?What actually decides the starting budget, and why a campaign can be too small to produce an answer you can trust.
Before launching ads: what your landing page needs to explainThe offer, the proof, the next step and the tracking that should be ready before you pay for the first click.
Meta Ads vs ChatGPT Ads: different channels for different momentsThe two channels reach people at different moments of a decision. How each one works, what has changed in ChatGPT Ads, and how to choose where to start.Send me your service, the market you are aiming at and roughly what you can spend a month. I'll tell you which channel is worth testing — or whether advertising is not the right next step yet.
Free 20-minute introductory call.
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