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Portfolio · 2014—2026
Marketing leadership across diverse businesses since 2014.
Six strategic marketing engagements, three websites, five design and print projects.
2014 Since then: marketing director across different projects
10.5k Platform users scaled from zero
×17 Best return on ad spend
7 Days from concept to live ticket sales
01 · Strategic marketing · 6 cases
Long-term leadership, growth strategy, hands-on delivery.
Marketing Director · 2.5 years
Market entry and brand growth for a new television channel
Go-to-market and PR strategy from zero: the channel's first website, partnerships with TV operators, sponsors and media, cross-promotion campaigns, exhibitions with booth concepts and materials, social media focused on audience growth.
- Launched and positioned a new channel in the market
- Sponsorships and strategic partnerships secured
- Recognisable brand presence across media and exhibitions
- Marketing infrastructure covering PR, partnerships and digital
- Operational & growth leadership for an EdTech platform COO, 3 years. Product, marketing, sales and content teams; monetisation models; automation, chatbots and analytics. From launch to 10,500+ users and €100k+ turnover with a minimal marketing budget.COO · 3 years
- PR & brand growth for a travel TV channel Media relations across print, online and industry outlets; promotions, contests and brand activations; bloggers and influencers; exhibitions and events; long-term barter partnerships that reduced marketing cost across Russia and CIS.PR Manager · 1 year
- Market research & go-to-market for translation services (Effectiff) Competitive analysis, pricing strategy, a new-service launch plan, lost-client reactivation, marketing budget planning and a sales training "Effective phone sales". A structured growth roadmap handed to management.Consultant · 3 months
- PR & event promotion for an international conference Press releases and articles, social media planning, targeted ad campaigns for registrations, pre-event promotion — a structured flow inside a short window.PR Manager · 6 months
- Strategic PR & personal brand growth PR strategy for an expert's visibility: campaigns, press releases, media relationships, thought-leadership content, coordination of writers and designers. A sustainable PR system instead of one-off publications.Private · 15 months
02 · Websites · 3 cases
Mobile-first sites built for clarity, trust and enquiries.
Website & SEO content for an international bodywork practice
Four languages from day one, multilingual SEO blog, on-page SEO and internal linking across languages.
+312% organic · booked a month ahead
Hermes Club — website with a ticketed events calendar
Concept, UI, front-end, events calendar, ticket flow, SEO and analytics, shipped from idea to launch in seven days.
7 days · selling tickets on day one
One-page landing for paid ads and A/B testing
Conversion-focused landing page built to test hypotheses quickly on real traffic.
€12k new revenue from one redesigned landing
03 · Design & print · 5 cases
Visual systems that keep brands consistent and premium.
- Instagram visual system & launch Wellness / bodywork niche — identity, feed system, content templates.
- Marketing design & visual communication Advertising creatives, presentations, promo materials.
- Instagram feed design & visual system Digital studio launch and positioning.
- Gift certificate design A premium, tangible product: print and digital, wellness niche.
- Promotional flyer — bodywork & sports massage Print-ready, clear and simple.
Thinking this might be a fit?
Let's talk about your project.
I personally take on 3–4 new projects a quarter. Twenty minutes, no sales pitch.
