Marketing launch for a television channel
Marketing leadership for a new channel: positioning, the first website, partnerships, media activity, campaigns and industry exhibitions.
Marketing strategy · websites · advertising · automation
Darina Solomakhina
Marketing strategist and founder of Alpine Web Studio · Bolzano, Italy
I help service businesses turn scattered marketing into a clear system: an offer people understand, a website that is easy to find and understand, measurable advertising and automation that saves time. I lead each project personally, from diagnosis to launch.
Working since 2014 · English, Italian and Russian · Projects across Europe
Experience
I see the whole path from an idea to a client.
Before moving to Italy, I led marketing for television, restaurants, education and retail projects, and ran my own marketing agency. I worked with teams, budgets, partnerships, media campaigns, events and brand launches.
At the same time, I stayed close to hands-on delivery: websites, advertising, content and analytics. That combination taught me to look beyond an individual channel and see where the customer journey breaks down and where the business loses time or budget.
Today I bring that experience to service businesses. We define the actual priority first, then build the website, campaign or automation the business needs at this stage.
Current work
Where I can help now
Marketing strategy
Positioning, customer journey, priorities and a practical plan for the next stage of growth.
Explore the approach →Websites with SEO & GEO foundations
Positioning, structure, copy and design prepared for search engines and AI systems.
Explore websites →Advertising
Campaign setup, landing-page logic and measurement across the channels available to your business.
Explore advertising →AI automation
Assistants and workflows for client conversations, booking, data, documents and content.
Explore automation →For larger projects, I can also lead the marketing function as a fractional CMO.
Selected experience
Experience behind the work
Building an EdTech platform from the ground up
Founded and led AtmaSpace across product, marketing, sales, content and automation — from launch to 10,500+ users and €100k+ turnover.
A multilingual client journey for a local practice
Positioning, a four-language website, local search foundations, advertising and a clearer path from the first visit to booking.
Background
Three disciplines shape how I make decisions.
01
Finance & Banking
I connect marketing decisions to budgets, margins and the acceptable cost of acquiring a client.
02
Public Relations
I use positioning, communication and partnerships to make a business easier to recognise and trust.
03
Psychology
I study how people understand an offer, make decisions and where the customer journey loses clarity.
AI in my work
I use AI where it improves the process.
I use AI for research, working drafts, testing and repeatable workflows where it improves speed or consistency. I define the logic, review the output and keep human approval wherever the decision matters.
For client-facing systems, we also agree what the assistant can answer, what it must pass to a person and how the information will be kept up to date.
How I work
Clear priorities, a transparent process and shared expectations.
Start with the business goal
We agree what should change and which signals will show whether the work is moving in the right direction.
Choose the necessary scope
The business may need one page, one campaign or one automation. The plan follows the actual priority.
Connect the decisions
The offer, website, traffic and follow-up should support the same customer journey.
Leave the system in your hands
The agreed accounts, access and documentation stay with your business after the project.
Client perspective
What it is like to work with me
“
Darina built the marketing function from scratch, increased brand recognition and channel ratings, and established strong media partnerships. She is highly professional, reliable, and deeply involved in results. I would especially like to highlight her strong organizational skills, her ability to quickly find and build partnerships, her productivity in conditions of multitasking and urgency, and her ability to respond promptly to changing circumstances. Every year, large-scale campaigns were carried out together with partners, which increased the channel's ratings and strengthened brand awareness. To this day, we continue cooperation with in-flight magazines, where we receive free publications, as well as with partners on a barter basis. Practically from scratch, she had to build the marketing department, develop and implement a successful growth strategy for the TV channel, increase ratings, raise brand awareness and viewer engagement, develop social media channels, update the website, establish partner relations, organize cooperation on a barter basis, ensure regular free media publications, annually develop large-scale campaigns and contests for viewers, and participate in industry exhibitions.
Ivan Bekhtev General Director, Travel + Adventure
“
It took six years before I found the courage to take the first step on social media… And today I have 9 beautiful reviews, a fantastic design, almost two sites — and above all a special person who gave me the motivation for all this. In my opinion, you really have the potential to become a TOP company. With your skills and determination, you can go far. But I wish you with all my heart to expand, because you are really ahead of the game.
Tatsiana Harelava Bodywork practitioner in Bolzano
Based in Bolzano · Working across Europe
Let's start with the task in front of you.
I work in English, Italian and Russian. Projects run through calls, shared documents and agreed stages, so the process works whether you are in Bolzano, Milan, Berlin or elsewhere in Europe.
Tell me what you are working on. We will identify the first useful step and decide whether I am the right person to help.
Free 20-minute introductory call.
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