I help specialists and small companies present their services clearly, bring in enquiries and spend less time on routine work. From a single website to a full launch.
Darina Solomakhina · In marketing since 2014 · Working in Russian, Italian and English
Tell me what you would like to improve.
AI helper
What would you like to improve in your business?
Describe the task and the AI helper will suggest a possible direction and show a price guide.
I am a consultant. I need a site people can actually book from.People visit the site but almost nobody writes. I want more enquiries.I answer the same questions in DMs every day and book people by hand.Small studio, a few clients from word of mouth. I don't know what to do first.Reading your description…One question before I suggest anythingAnswerWhat I understoodWhat it includesDiscuss this optionChange the requestfromQuoted after confirming the scopePreview: demo answer, no AI connectedCould not put a suggestion together. Have a look at the services and prices, or write directly.Write on WhatsApp
Most businesses hire a designer, an ads manager and a social media manager. Three people, three invoices, and nobody can tell you where the client came from.
I build all of it as one system and take responsibility for it, and for the results we agree to measure.
12 yearsin marketing, since 2014
3–4New projects per quarter
×17Best return on ad spend
Services
What I can help with
You can start with a single task, or connect several directions into one system.
Websites and SEO/GEO
I build sites with a clear structure, expressive design and the groundwork to be found in Google and in AI services.
You boosted a few posts, got some likes, and still don't know if it paid off
You post on Instagram and inquiries come from friends of friends, not from strangers
Leads come in, and you answer hours later, once you finally have a minute
You've got budget for marketing and no idea what to spend it on first
Clients arrive by chance: a referral here, a story there. Nothing you can repeat on purpose
You answer the same five questions in DMs every single day
⟷
Without Alpine Web StudioWith Alpine Web Studio
Three or more? That's the situation I build systems for.
Work · since 2014
Since 2014 I have led marketing in very different projects. Here are six that show best how I work.
Television, EdTech, translation services, wellness, live events. The approach is always the same: connect the parts into one system and be accountable for the result in numbers.
I have worked in marketing since 2014, from launching new projects to growing products of my own. I bring strategy, design and technology together so that every tool answers a real business need. I run the project myself, from the first conversation to launch.
For a single task or a full launch. We agree the scope before anything starts.
Strategy and audit · Blueprint
When you need to see what is holding growth back and where to start.
A read of your current marketing
A priority plan
A call to walk through the recommendations
€390
Timeline3 working days
What's included
Before anything gets built.
I go through everything you already have and hand you a document that shows where your clients are leaking out, and what to do about it, in order.
You get: a 15–20 page document and a 60-minute call to walk through it. It stays yours whether or not we work together.
€390 is credited toward Launch or System within 30 days.
What I need from you: viewing access to your Instagram statistics, Google Analytics if you have it, the ad account if ads are running, and 20 minutes to answer questions about your clients.
Website
Technical SEO: speed, mobile, structure, indexing, what Google can and cannot read
Visibility in AI systems (GEO): whether ChatGPT, Perplexity and Google AI Overviews can read your site, and whether they mention your business in relevant answers. I run the questions your clients would actually type and show you the answers they get today
Access for AI crawlers: robots.txt, llms.txt, schema markup, consistency of your business data across the web
Social media
Profile, bio, first screen, highlights: what stops someone from writing to you
Which posts brought enquiries and which only filled the grid
Market
3 to 5 direct competitors: what they promise, what they charge, how they speak, where they are weak
Where you already stand apart and never say it out loud
Positioning
One sentence that says what you do and who it is for
Your strengths written as reasons to choose you
Tone of voice: how you sound, which words are yours, which ones to drop — with before and after taken from your own texts
Content
10 topics with angles: what to write about, in what order, on which platform
3 of them opened up in detail: hook, structure, call to action
Client flow
The main points where you lose people, from first contact to booking, ranked by what each one costs you
What to fix this week, this month, this quarter
Where your next clients realistically come from and what that costs
When the website, promotion and client booking need to work as one.
A website
Advertising and starter content
Basic booking and analytics
Free-form AI chat and a complex CRM are not part of the basic automation — they are quoted separately.
€2,900
Timeline60 days · €3,100 when paid in parts
What's included
For when you want the whole path from stranger to booked client, built once.
A multilingual website, both ad channels, content, booking automation, local presence, tracking and a full handover of the project and access — one project, one person.
Website
Up to 5 pages, multilingual: as many languages as your clients need
A selling structure: the pages follow the order in which a person decides to book
SEO: headings, markup, speed, local search in your city
Visible to AI: robots.txt, llms.txt, structured data. The site is structured so search engines and AI systems can access and understand its content. Mentions cannot be guaranteed
Ads
Meta Ads: strategy, audiences, creatives, launch
ChatGPT Ads: account, creatives, the OpenAI Pixel
Budget goes to whichever channel brings the cheaper lead
Content
Content creation: 12 pieces for social media or 3 blog articles
Automation
Client booking: reservation, confirmation, reminder the day before. Included
Anything beyond that is quoted separately: AI chat agent, voice agent, CRM, sequences, reporting. Quote after a call
Local presence
Google Business Profile filled in and optimised
WhatsApp Business: greeting, quick replies, service catalogue
Booking calendar with reminders
Tracking
Meta Pixel, CAPI, GA4
Live dashboard, one link, always current
Handover
20-minute video: how it all works, what you can change yourself
Need just a website? A website on its own starts at €590 — we agree the structure and the scope separately.
Need automation? An online booking setup is €150 and an AI assistant starts at €590. What each of them does is on the automation page.
Content, social media design and other extra tasks can be folded into the project.
The ad budget and paid tools are billed separately. Timings and the final scope are fixed before the work starts.
Clients
In their words
“
It took six years before I found the courage to take the first step on social media… And today I have 9 beautiful reviews, a fantastic design, almost two sites — and above all a special person who gave me the motivation for all this. In my opinion, you really have the potential to become a TOP company. With your skills and determination, you can go far. But I wish you with all my heart to expand, because you are really ahead of the game.
Tatsiana HarelavaBodywork & massage practitioner
“
Darina built the marketing function from scratch, increased brand recognition and channel ratings, and established strong media partnerships. She is highly professional, reliable, and deeply involved in results. I would especially like to highlight her strong organizational skills, her ability to quickly find and build partnerships, her productivity in conditions of multitasking and urgency, and her ability to respond promptly to changing circumstances. Every year, large-scale campaigns were carried out together with partners, which increased the channel's ratings and strengthened brand awareness. To this day, we continue cooperation with in-flight magazines, where we receive free publications, as well as with partners on a barter basis. Practically from scratch, she had to build the marketing department, develop and implement a successful growth strategy for the TV channel, increase ratings, raise brand awareness and viewer engagement, develop social media channels, update the website, establish partner relations, organize cooperation on a barter basis, ensure regular free media publications, annually develop large-scale campaigns and contests for viewers, and participate in industry exhibitions.
Ivan BekhtevGeneral Director, Travel + Adventure
“
I've had the pleasure of working closely with Darina, who reported directly to me, and our collaboration was truly outstanding. She brought incredible energy, creativity, and dedication to every aspect of her work. Working with her was not only productive but also a genuinely enjoyable experience. Later on, I had the opportunity to hire her agency for a project, and once again, Darina exceeded expectations. Her approach was fresh and creative, and she brought a lot of innovative ideas to the table, executing them with enthusiasm and precision. Darina is a true professional with integrity, a positive attitude, and a strong collaborative spirit. She's a hard worker who consistently goes above and beyond. I would gladly recommend Darina for any role or project, working with her has always been a pleasure.
Alex LeschinskyFounder & CEO, Effectiff
Questions
Before we start
Can I order just a website, or just the strategy?
Yes. You can start with a single task. If it needs something else to work, I explain why and we agree it in advance.
How is the free call different from an audit?
On the first call we work out the task and the format that fits. An audit means going through your material and data, analysing it and writing a plan.
What is billed separately?
The ad budget and paid tools. Extra pages, languages and integrations too, if they are outside the scope we agreed.
How long does a project take?
It depends on the scope and on how ready your material is. Before we start we fix the stages, the access I need and the launch date. Promotion results are judged separately from the site being ready.
Can we work from another country?
Yes. I work remotely, in Russian, Italian or English.
Next step
Shall we talk about your project?
Tell me what you do and what you would like to improve. I will suggest a format that fits and where it makes sense to start.
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