Portfolio — Alpine Web Studio · Darina Solomakhina

STRATEGIC MARKETING · CASE STUDY

Strategic PR & Personal Brand Growth

Building and strengthening a personal brand through strategic PR, media visibility, and expert positioning.

Role

Personal Brand Promotion Specialist

Timeline

1 year 3 months

Personal Brand PR Strategy Media Relations Expert Positioning Thought Leadership

My Role & Responsibilities

Developed PR strategy for personal brand visibility
Launched PR campaigns and coordinated press releases
Built long-term relationships with media and industry platforms
Created expert articles, commentary, and thought-leadership content
Coordinated copywriters and designers to maintain consistent messaging
Ensured brand coherence across media, content, and public appearances

Key Results

Increased brand visibility through regular media coverage
Established expert positioning in industry platforms
Built a sustainable PR system instead of one-off publications
Strengthened trust and recognition through consistent messaging

Darina's strategic thinking and hands-on execution transformed our platform from an idea into a profitable business. She didn't just do marketing — she built the entire growth engine.

AL

Alex Leschinsky

CEO / Founder at Effectiff

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STRATEGIC MARKETING · CASE STUDY

Operational & Growth Leadership for EdTech Platform

End-to-end operational leadership for an EdTech platform — scaling from launch to 10,500+ users and €100K+ turnover.

Role

COO (Chief Operating Officer)

Timeline

3 years

COO Platform Ops Monetization Growth Systems Cross-team Leadership

My Role & Responsibilities

Led operational strategy and day-to-day platform management
Coordinated product, marketing, sales, and content teams
Managed platform development in collaboration with IT teams
Designed and implemented monetization models (subscriptions, revenue share, add-ons)
Built internal processes for content production, launches, and sales
Oversaw website, landing pages, and conversion optimization
Implemented automation, chatbots, and workflow systems
Established analytics, KPIs, and performance tracking

Key Results

Scaled the platform from launch to 10,500+ active users
Reached €100,000+ turnover with minimal marketing budget
Built a scalable operational and monetization infrastructure
Increased conversions through funnel and UX optimization
Enabled sustainable growth without dependency on paid traffic

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STRATEGIC MARKETING · CASE STUDY

Market Entry & Brand Growth for Television Channel

Go-to-market strategy and brand-building for a new television channel — from launch to market presence, partnerships, and audience growth.

Role

Marketing Director

Timeline

2.5 years

Market Entry Brand Growth Partnerships PR Strategy Media Relations

My Role & Responsibilities

Developed and implemented go-to-market marketing and PR strategy
Led full-cycle website creation: structure, content, and visual concept
Built partnerships with TV operators, sponsors, and media partners
Managed cross-promotion campaigns and media relations
Oversaw social media strategy focused on audience growth and engagement
Designed and executed promotional campaigns with major TV operators
Coordinated participation in industry exhibitions, including booth concepts and promotional materials

Key Results

Successfully launched and positioned a new TV channel in the market
Secured sponsorships and strategic partnerships with industry players
Built a recognizable brand presence across media and exhibitions
Supported audience growth through coordinated digital and offline campaigns
Established marketing infrastructure covering PR, partnerships, and digital channels

Darina successfully coped with all assigned tasks, and I can confidently recommend her for the position of Marketing and PR Director. I would especially like to highlight her strong organizational skills, her ability to quickly find and build partnerships, her productivity in conditions of multitasking and urgency, and her ability to respond promptly to changing circumstances. Every year, large-scale campaigns were carried out together with partners, which increased the channel's ratings and strengthened brand awareness. To this day, we continue cooperation with in-flight magazines, where we receive free publications, as well as with partners on a barter basis. Darina Solomakhina is responsible, highly professional, and always deeply involved in the process. She was an important part of our team, and I sincerely appreciate the time she spent working with us.

IB

I. L. Bekhtev

General Director, Travel+Adventure

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STRATEGIC MARKETING · CASE STUDY

PR & Event Promotion Strategy for International Conference

Developed and executed PR and promotion strategy for an international industry conference — combining media outreach, social media, and paid advertising to drive visibility and attendance.

Role

PR Manager (Remote)

Timeline

6 months

Event Marketing PR Strategy Social Media Paid Traffic Media Relations

My Role & Responsibilities

Developed and executed event PR strategy
Wrote press releases and promotional articles
Managed social media content planning and publishing
Launched targeted ad campaigns to drive awareness and registrations
Planned and coordinated pre-event promotional activities
Ensured consistent messaging across media and digital channels

Key Results

Increased event visibility across digital and media channels
Strengthened brand presence before the event launch
Supported audience growth and attendance through paid and organic reach
Delivered a structured promotion flow within a short campaign window

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STRATEGIC MARKETING · CASE STUDY

PR & Brand Growth Strategy for Travel TV Channel

Built scalable PR and event marketing system for a national travel TV channel — combining media relations, partnerships, events, and digital promotion to strengthen brand awareness across Russia and CIS markets.

Role

PR Manager

Timeline

1 year

PR Strategy Brand Growth Event Marketing Media Relations Partnerships

My Role & Responsibilities

Built and managed media relations across print, online, and industry publications
Designed and executed promotional campaigns, contests, and brand activations
Developed campaign concepts, mechanics, and partner collaboration frameworks
Secured media coverage through press releases and thematic publications
Collaborated with bloggers and influencers to expand brand reach
Planned and executed promotional events, exhibitions, and presentations
Managed website content, SEO support, and brand messaging consistency
Built sponsorship agreements and long-term media partnerships
Coordinated contractors and partners across multiple campaigns

Key Results

Achieved consistent media coverage across national and industry outlets
Increased brand visibility through large-scale promotions and events
Established long-term barter partnerships reducing marketing costs
Strengthened brand positioning across Russia and CIS markets
Created a repeatable PR and event marketing system for ongoing growth

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Market Research & GTM Strategy for Translation Services

STRATEGIC MARKETING · CASE STUDY

Market Research & Go-to-Market Strategy for Translation Services

Conducted comprehensive market analysis and developed actionable go-to-market recommendations for a translation services company — focused on pricing, positioning, sales stimulation, and service expansion.

Role

Marketing Consultant (Temporary Project)

Timeline

3 months

Market Research Go-to-Market Strategy Pricing Strategy Sales Enablement Consulting

My Role & Responsibilities

Conducted market monitoring and competitive analysis
Defined pricing strategy based on market positioning and value analysis
Identified company strengths, weaknesses, and growth opportunities
Developed recommendations for sales stimulation initiatives
Designed go-to-market proposals for launching a new service
Participated in marketing budget planning and prioritization
Created a client reactivation strategy for lost customers
Designed and delivered a sales training: "Effective Phone Sales"
Developed a structured marketing plan (goals, mission, growth strategy, recommendations)

Key Results

Provided management with a clear market landscape and pricing rationale
Delivered a structured marketing and growth roadmap
Identified actionable opportunities for revenue recovery and upselling
Strengthened sales performance through targeted training and process improvements

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Website & SEO Content for International Bodywork Practice

WEBSITES · CASE STUDY

Website & SEO Content for an International Bodywork Practice

Mobile-first, multilingual website for a bodywork & massage practitioner — designed to build trust, explain the method, and convert educational content into client bookings.

Project Focus

The site was built in four languages from day one, allowing the practitioner to work with both local and international clients. A dedicated blog section was introduced as an educational layer. All articles were written with SEO principles in mind and adapted for a multilingual structure, helping the site attract qualified organic traffic across different languages.

Industry

Bodywork & Massage

Client

Tatsiana Harelava

Format

Multi-page website + multilingual SEO blog

Year

2025

Website Structure Multilingual UX UI Design Front-end SEO Blog Copywriting

Services Provided

Website structure and information architecture
Multilingual UX and content logic
UI design with a calm, professional aesthetic
Front-end development
Blog setup with multilingual structure
SEO-focused article writing
On-page SEO and internal linking for multiple languages

Snapshots

"

It took six years before I found the courage to take the first step on social media… And today I have 9 beautiful reviews, a fantastic design, almost two sites — and above all a special person who gave me the motivation for all this. In my opinion, you really have the potential to become a TOP company. With your skills and determination, you can go far. But I wish you with all my heart to expand, because you are really ahead of the game.

Tatsiana Harelava

Bodywork & Massage Practitioner

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WEBSITES · CASE STUDY

Hermes Club — Website + Ticketed Events Calendar

Website built from concept to launch in 7 days — with an events calendar and ticket sales flow.

Project Focus

The goal was to move fast without sacrificing clarity: create a launch-ready website, showcase upcoming events, and enable ticket sales through a simple, reliable user flow. A key requirement was the events calendar: visitors should see what's happening next, choose an event, and purchase tickets with minimal friction.

Industry

Horse Club

Client

Hermes Club

Year

2025

Timeline

7 days (idea → launch)

Website Concept UI Design Front-end Events Calendar Ticket Sales SEO Analytics

Services Provided

Website concept and structure (from scratch)
UI design for a fast-launch build
Front-end development
Events calendar section (upcoming + detail view)
Ticket sales flow integration (event → ticket → confirmation)
Basic SEO setup (titles, meta, indexing essentials)
Analytics setup (key events tracking for tickets)

Snapshots

Events calendar with categories and filters

"

Darina, thank you so much! You're truly amazing. I'm very impressed by your professional approach — everything was done quickly, with high quality, and with full involvement in the project.

Elena

Marketing Manager, Hermes Country Club

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WEBSITES · CASE STUDY

One-Page Landing for Paid Ads & A/B Testing

High-conversion one-page landing designed specifically for paid advertising, rapid testing, and fast validation of marketing hypotheses.

Project Focus

The goal was not to "tell everything", but to test hypotheses quickly, validate messaging, and optimize conversion from cold traffic. The entire site — from structure to visual execution — was delivered in 3 days, allowing the client to launch ads immediately and gather real conversion data without unnecessary complexity.

Industry

Digital products / Creative services

Format

One-page website (landing page)

Year

2025

Timeline

3 days (concept → launch)

Landing Page Paid Ads A/B Testing Mobile-first Conversion Structure Pricing & CTA

Services Provided

One-page landing website
Mobile-first design
Conversion-focused structure
Pricing and CTA section
Ready for paid traffic and A/B testing

Snapshots

"

Darina has an exceptional ability to turn ideas into clear, effective solutions. Everything was delivered with focus, speed, and genuine care for the result. Working with her feels easy, structured, and inspiring at the same time.

Client

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DESIGN & PRINT · CASE STUDY

Instagram Visual System & Launch

Visual identity and content system for launching a professional Instagram account in the wellness / bodywork niche.

Project Focus

The goal was to create a calm, trustworthy, and recognizable visual language that reflects the depth of the practice and works consistently in the feed, stories, and highlights. The result is a feed that looks cohesive, calm, and intentional — not "designed for likes", but designed for trust.

Industry

Wellness / Bodywork / Therapy

Client

Private practitioner (Bodywork & Massage)

Format

Instagram visual system

Year

2025

Instagram Design Visual Identity Content System Feed Grid Highlight Covers Wellness Branding

Services Provided

Visual concept and color palette aligned with the practice philosophy
Typography system for posts, carousels, and text overlays
Feed grid logic (how posts alternate and read together)
Highlight covers and profile visual structure

Snapshots

Feed grid — treatments, methods, and case layouts

"

The visual style immediately felt like "me". Calm, professional, and very thoughtful. It finally feels easy to show up online.

Tatsiana Harelava

Bodywork Specialist

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DESIGN & PRINT · CASE STUDY

Marketing Design & Visual Communication

Design of advertising creatives, presentations, and promotional materials for marketing, education, and digital products.

Project Focus

Creation of clear, structured, and visually strong marketing materials that help communicate value, support sales, and guide users to action. The focus is on translating complex ideas into simple, readable visuals that work across different platforms — from ads and social media to presentations and digital products.

Industry

Marketing / Digital Products / Education

Format

Marketing design & visual systems

Year

2025

Marketing Design Ad Creatives Presentations Promo Materials Visual Systems Branded Templates

Services Provided

Advertising creatives for social media and digital campaigns
Marketing and sales presentations
Visuals for launches, subscriptions, and funnels
Educational and informational graphics
Branded templates for ongoing use

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DESIGN & PRINT · CASE STUDY

Instagram Feed Design & Visual System

Visual concept and feed system designed to launch and position a digital studio on Instagram.

Project Focus

Design of a cohesive Instagram feed that clearly communicates the studio's services, values, and positioning from the first screen. The goal was to create a recognizable visual system that works as a navigation layer: each tile explains who we are, what we do, and how we help — while maintaining a premium, structured, and confident visual tone. Special attention was given to grid logic, typography rhythm, and content hierarchy so the feed works both visually and strategically.

Design Approach

Clear grid logic with strong vertical and horizontal rhythm
Service-based content blocks for fast orientation
Balance between emotional visuals and structured typography
Visual storytelling without overloading text
Feed designed as a landing page, not just a gallery

Industry

Digital services / Design & Marketing

Format

Instagram feed design & visual system

Year

2025

Instagram Design Visual System Feed Strategy Typography Service Tiles Highlight Covers

Services Provided

Instagram feed visual concept
Grid logic and post sequencing
Typography system for headlines and service blocks
Color palette and visual hierarchy
Service-focused tiles (Design, Web, AI, Fractional CMO, Strategy)
Highlight cover style and visual consistency

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DESIGN & PRINT · CASE STUDY

Gift Certificate Design

Custom-designed gift certificate created as a premium, tangible extension of a wellness practice — suitable for both print and digital use.

Project Focus

The goal was to design a branded gift certificate that feels elegant, calm, and timeless. The focus was on creating a visually refined piece that reflects the brand's identity through its signature colors, typography, and overall aesthetic — making the certificate suitable both as a gift and as a representation of the practice's values.

Industry

Wellness / Bodywork / Massage

Client

Tatsiana Harelava

Year

2025

Timeline

3 days

Print Design Gift Certificate Typography QR Code Wellness Branding

Services Provided

Print design
Layout and typography system
QR code integration
Print-ready and digital-ready files

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DESIGN & PRINT · CASE STUDY

Promotional Flyer — Bodywork & Sports Massage

A print-ready flyer that clearly and simply communicates body care, balance, and support for active people.

Project Focus

The goal was to create a clear, print-ready flyer for an active audience — hikers, athletes, people who put their bodies to work. The design had to communicate body care, balance, and recovery in one glance, reflect the brand's calm and professional identity, and stay readable at flyer distance. Imagery, color, and a direct QR-to-booking call-to-action do the heavy lifting.

Industry

Wellness / Bodywork

Client

Tatsiana Harelava

Format

Print flyer (A4 / A5 adaptable)

Timeline

2 days

Print Design Flyer Copywriting QR Code Wellness Branding

Services Provided

Flyer concept and structure
Information hierarchy and copywriting support
Visual design aligned with brand identity
Print-ready file preparation (CMYK, bleed, trim marks)
Adaptable template for future use

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Structural Integration — SEO blog article hero

SEO ARTICLES · CASE STUDY

SEO Article: Structural Integration (Rolfing)

An SEO-focused article created to attract organic traffic and build trust around bodywork and structural integration — educational content that earns attention, not demands it.

Article Goal

Explain Structural Integration in a clear, accessible way and guide readers from search to understanding — without aggressive sales. The piece had to answer real search queries around chronic pain, posture, and Rolfing, and gently convert curiosity into a consultation.

Industry

Wellness / Bodywork

Format

SEO blog article

Languages

EN · IT · DE · RU

Timeline

1 week

SEO Writing Keyword Research Content Strategy Multilingual On-page SEO Internal Linking

SEO Work Included

Keyword research & search intent analysis
Clear article structure (H1–H3)
SEO writing (human-first, easy to read)
On-page optimization
Internal linking

Why This Article Works

The article answers real search queries, educates the reader, and gently leads them toward booking a session — through clarity and trust, not pressure. Complex concepts (fascia, posture, gravity, the Rolf method) are translated into plain language without dumbing them down.

"Darina suggested adding a blog to my website, and at first I didn't understand why. But Darina explained how essential it is for SEO and long-term website growth. My field includes complex and highly specific topics that are very difficult to explain in simple terms. Darina took full ownership of the process and wrote SEO-focused articles in four languages, making even the most complicated concepts clear, accessible, and genuinely engaging. A huge thank you."
— Tatsiana Harelava, Structural Integration Practitioner

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Structural Integration for Athletes — SEO blog article

SEO ARTICLES · CASE STUDY

SEO Article for a Rolfing Practitioner: How Structural Integration Helps Athletes

SEO article for organic traffic among an active audience — hikers, runners, skiers. Complex biomechanics translated into clear, engaging content that leads to a booking.

Article Goal

Explain how structural integration improves endurance, coordination, and recovery in athletes — through concrete facts and mechanisms, without aggressive sales. Answers real search queries about fatigue, back pain, heavy legs, and injury risk.

Industry

Wellness · Sports · Bodywork

Format

SEO blog article

Languages

EN · IT · DE · RU

Timeline

1 week

SEO Writing Keyword Research Sports Audience Multilingual On-page SEO Internal Linking

SEO Work Included

Keyword research & search intent analysis (sports + wellness niche)
Clear article structure (H1–H3)
SEO writing (human-first, easy to read)
On-page optimization
Internal linking

Why This Article Works

The article answers real search queries from active people: trail fatigue, back pain after cycling, joint instability during skiing. Complex concepts (fascia, biotensegrity, the thixotropic effect) are explained through accessible analogies — without dumbing them down. The reader gains real value and gently arrives at booking a consultation.

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Your marketing is probably working.
Just not together.

Long-term marketing leadership, growth strategy, and execution.

Strategic PR & Personal Brand Growth

Operational & Growth Leadership for EdTech Platform

Market Entry & Brand Growth for TV Channel

PR & Event Promotion for International Conference

PR & Brand Growth Strategy for Travel TV Channel

Market Research & GTM Strategy for Translation Services

Mobile-first websites built for clarity, trust, and enquiries.

Website & SEO Content for International Bodywork Practice

Hermes Club — Website + Ticketed Events Calendar

One-Page Landing for Paid Ads & A/B Testing

Visual systems that keep brands consistent and premium.

Instagram Visual System & Launch

Marketing Design & Visual Communication

Instagram Feed Design & Visual System

Gift Certificate Design

Promotional Flyer — Bodywork & Sports Massage

Search-focused content — written to rank and be read.

SEO Article: Structural Integration (Rolfing)

SEO Article: Structural Integration for Athletes

How every engagement runs.

Clear scope and timelines

Clean design & consistent execution

Practical handover & support

Thinking this might be a fit?

Your marketing is probably working.Just not together.

Long-term marketing leadership, growth strategy, and execution.

Strategic PR & Personal Brand Growth

Operational & Growth Leadership for EdTech Platform

Market Entry & Brand Growth for TV Channel

PR & Event Promotion for International Conference

PR & Brand Growth Strategy for Travel TV Channel

Market Research & GTM Strategy for Translation Services

Mobile-first websites built for clarity, trust, and enquiries.

Website & SEO Content for International Bodywork Practice

Hermes Club — Website + Ticketed Events Calendar

One-Page Landing for Paid Ads & A/B Testing

Visual systems that keep brands consistent and premium.

Instagram Visual System & Launch

Marketing Design & Visual Communication

Instagram Feed Design & Visual System

Gift Certificate Design

Promotional Flyer — Bodywork & Sports Massage

Search-focused content — written to rank and be read.

SEO Article: Structural Integration (Rolfing)

SEO Article: Structural Integration for Athletes

How every engagement runs.

Clear scope and timelines

Clean design & consistent execution

Practical handover & support

Thinking this might be a fit?

Your marketing is probably working.
Just not together.